Privacy policy
Belle Lavé
Operated by Aurevia Commerce Ltd.
Last updated: 4 March 2026
Who We Are
Belle Lavé is a trading and website name of Aurevia Commerce Ltd., a company registered in England and Wales.
Aurevia Commerce Ltd. operates www.bellelave.com (the “Website”) and is responsible for the collection and processing of your personal data.
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Aurevia Commerce Ltd. is the Data Controller of your personal data.
Store Name: Belle Lavé
Registered Business: Aurevia Commerce Ltd.
Company No.: 16959315
Registered in: England and Wales
Registered Office: Unit 82A James Carter Road, Mildenhall, Suffolk, IP28 7DE, United Kingdom
Email: contact@bellelave.com
Phone: +44 20 45771135
The Personal Data We Collect
We collect personal data when you interact with our Website, place an order, contact us, or subscribe to marketing communications.
Information you provide directly
This may include:
- Full name
- Billing and shipping address
- Email address
- Telephone number
- Order details
- Account login details (if applicable)
- Customer service correspondence
Payment information is processed securely by authorised third-party payment providers. We do not store full card numbers.
Information collected automatically
When you visit our Website, we may collect:
- IP address
- Device and browser type
- Pages viewed and time spent
- Referring URLs
- Cookie identifiers
This helps us improve functionality, security and performance.
How We Use Your Personal Data
We only process your personal data where we have a lawful basis under UK GDPR.
To fulfil your order (Contractual necessity)
- Process payments
- Deliver products
- Send order confirmations
- Manage returns and refunds
To provide customer support (Contractual necessity / Legitimate interest)
- Respond to enquiries
- Handle complaints
- Improve service quality
To improve our Website and Services (Legitimate interest)
- Analyse website usage
- Prevent fraud
- Maintain security
For marketing (Consent or Legitimate interest where permitted)
- Send promotional emails
- Display relevant advertisements
- Improve advertising performance
You may withdraw marketing consent at any time by clicking “unsubscribe” in our emails or contacting us directly.
Cookies & Tracking Technologies
We use cookies and similar technologies in accordance with the Privacy and Electronic Communications Regulations (PECR).
Cookies are used to:
- Enable essential website functionality
- Analyse website traffic
- Provide personalised advertising
You may manage cookie preferences through your browser settings or our cookie banner.
We may use third-party services such as:
- Shopify
- Google Analytics
- Google Ads
- Meta (Facebook & Instagram)
These services may use cookies to help us measure and improve performance.
Sharing Your Personal Data
We do not sell your personal data.
We may share personal data with trusted service providers who support our business operations, including:
- Shopify (ecommerce platform provider)
- Payment processors
- Shipping and fulfilment partners
- IT and hosting providers
- Marketing and analytics providers
These partners process data under strict contractual obligations and in accordance with data protection law.
We may also disclose personal data if required by law or to protect our legal rights.
International Data Transfers
Some of our service providers may process data outside the United Kingdom.
Where personal data is transferred internationally, we ensure appropriate safeguards are in place, including:
- UK International Data Transfer Agreements (IDTAs)
- Standard Contractual Clauses
- Transfers to countries recognised as providing adequate protection
Data Retention
We retain personal data only for as long as necessary to:
- Fulfil orders
- Comply with legal and tax obligations
- Resolve disputes
- Enforce agreements
Order data may be retained for up to 6 years in line with UK accounting and tax requirements.
Your Rights Under UK GDPR
If you are located in the UK (or EEA where applicable), you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion
- Restrict processing
- Object to certain processing
- Request data portability
- Withdraw consent (where applicable)
To exercise any of these rights, please contact:
We may request proof of identity before processing your request.
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): https://ico.org.uk
Data Security
We implement appropriate technical and organisational measures to protect your personal data.
However, no method of transmission over the internet is completely secure. We recommend not sending sensitive information via unsecured channels.
Children’s Data
Our Website is not intended for individuals under the age of 16.
We do not knowingly collect personal data from children. If you believe a child has provided personal data to us, please contact us and we will delete it promptly.
Third-Party Links
Our Website may contain links to external websites. We are not responsible for the privacy practices of those websites. We recommend reviewing their privacy policies separately.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect operational, legal or regulatory changes.
The most recent version will always be published on this page with the updated revision date.
Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact:
Store Name: Belle Lavé
Registered Business: Aurevia Commerce Ltd.
Company No.: 16959315
Registered in: England and Wales
Registered Office: Unit 82a, James Carter Road, Mildenhall, Suffolk, IP28 7DE, United Kingdom
Email: contact@bellelave.com
Phone: +44 20 45771135
Opening hours: Monday to Friday: 9:00 AM – 5:00 PM GMT
Response time: 24 - 48 hours